Privacy Policy

At Out Current Store (“we,” “us,” or “our”), we are committed to protecting your privacy while providing you with high-quality coastal-inspired apparel and accessories. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website outcurrent.com.

1. Information We Collect

We collect several types of information from and about users of our website:

• Personal Information: When you make a purchase or create an account, we collect your name, email address, shipping address, payment information, and phone number.
• Transaction Data: Details about purchases you make through our website, including payment method (Visa, MasterCard, JCB, PayPal) and order history.
• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and other technology on the devices you use to access our website.
• Usage Data: Information about how you use our website, products, and services, including the pages you visit and products you view.
• Marketing Data: Your preferences in receiving marketing from us and your communication preferences.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders for our coastal apparel and accessories
• To provide customer support and respond to your inquiries
• To improve our website, products, and customer experience
• To send you marketing communications about products and offers (where you have consented)
• To prevent fraud and enhance the security of our website
• To comply with legal obligations and enforce our policies

3. Sharing and Disclosure of Information

We may share your personal information in the following situations:

• Service Providers: With third parties who perform services on our behalf, such as payment processing (Visa, MasterCard, JCB, PayPal), shipping, marketing, and analytics.
• Legal Requirements: When required by law or to respond to legal process, to protect our customers, to protect lives, to maintain the security of our products, and to protect our rights or property.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

We do not sell your personal information to third parties.

4. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information:

• All transactions are processed using industry-standard encryption
• Your payment information is never stored on our servers (processed through secure payment gateways)
• We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal information
• Data is stored on secure servers located in the United States

Despite our safeguards, no method of transmission over the Internet or method of electronic storage is 100% secure.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: You may request access to the personal information we hold about you.
• Correction: You may request correction of inaccurate or incomplete information.
• Deletion: You may request deletion of your personal information, subject to certain exceptions.
• Opt-Out: You may opt out of marketing communications at any time by using the unsubscribe link in our emails.
• Data Portability: You may request a copy of your personal data in a structured, machine-readable format.

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and shopping cart
• Analyze website traffic and usage patterns
• Deliver targeted advertisements (where permitted)
• Improve our website functionality

You can control cookies through your browser settings. Disabling cookies may affect your experience on our website.

7. International Data Transfers

Our website is operated in the United States. If you are located outside the U.S., your information may be transferred to, stored, and processed in the U.S. where our servers are located.

8. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

10. Contact Us